Privacy policy


PRIVACY POLICY

 

Last Updated: March 6, 2026

Irreverent Mother (“Irreverent Mother,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

By using our website, you agree to the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT 

We may collect the following categories of personal information:

A. Information You Provide to Us

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Account login credentials

  • Payment information (processed by third-party providers)

  • Communications you send to us

  • SMS and email marketing preferences

B. Information Collected Automatically

When you visit our site, we may automatically collect:

  • IP address

  • Browser type and device information

  • Pages visited

  • Time spent on pages

  • Referring URLs

  • Cookies and similar tracking technologies

C. Information from Third Parties

We may receive information from:

  • Advertising platforms (e.g., Meta, TikTok)

  • Analytics providers (e.g., Google Analytics)

  • Payment processors

  • Marketing service providers

2. HOW WE USE YOUR INFORMATION

We use personal information to:

  • Process and fulfill orders

  • Create and manage customer accounts

  • Provide customer support

  • Send order confirmations and updates

  • Send marketing emails and SMS messages (if you opt in)

  • Improve our website and services

  • Conduct analytics and measure advertising performance

  • Prevent fraud and unauthorized transactions

  • Comply with legal obligations

3. COOKIES, ANALYTICS & TRACKING TECHNOLOGIES

We use cookies and similar technologies to operate and improve our website. These technologies may collect information about your interactions with our website and other websites over time.

Analytics

We use tools such as Google Analytics to understand how visitors interact with our site. Google Analytics may collect information such as your IP address and browsing behavior. You can learn more about how Google uses data at: https://policies.google.com/technologies/partner-sites

Advertising & Retargeting

We may use tracking tools such as the Meta Pixel and TikTok Pixel to:

  • Deliver targeted advertisements

  • Measure advertising effectiveness

  • Build custom and lookalike audiences

These platforms may collect information about your interactions with our website and use it in accordance with their own privacy policies.

You can control ad personalization through your social media account settings and browser preferences.

4. EMAIL & SMS MARKETING

If you opt in, we may send you marketing emails and SMS/text messages.

  • Consent to receive marketing messages is not a condition of purchase.

  • You may unsubscribe from emails by clicking the unsubscribe link.

  • You may opt out of SMS messages by replying STOP.

We maintain records of marketing opt-ins as required by applicable law.

5. HOW WE SHARE INFORMATION

We do not sell your personal information for money.

We may share personal information with:

  • Payment processors used by Shopify to process transactions securely

  • Shipping providers

  • Email and SMS marketing platforms

  • Analytics providers

  • Advertising partners

  • Our ecommerce platform provider (Shopify), which hosts our store and processes customer transactions

  • Service providers who help operate our business

These parties are authorized to use your personal information only as necessary to provide services on our behalf and are contractually restricted from using it for their own purposes.

We may also disclose information:

  • To comply with legal obligations

  • To enforce our Terms of Service

  • To protect our rights or prevent fraud

6. ECOMMERCE PLATFORM

Our store is hosted by Shopify Inc., which provides the ecommerce platform that allows us to sell our products and services to you.

When you make a purchase or interact with our store, your personal information may be stored and processed through Shopify’s data storage, databases, and general Shopify application. Shopify stores data on secure servers behind a firewall.

To learn more about how Shopify processes personal information, please visit:

https://privacy.shopify.com

7. ACCOUNT INFORMATION

If you create an account, you are responsible for maintaining the confidentiality of your login credentials.

You may request deletion of your account by contacting us at mama@irreverentmother.com 

8. DATA RETENTION

We retain personal information for as long as necessary to:

  • Provide services

  • Complete transactions

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

9. YOUR CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what categories of personal information we collect

  • Request access to specific pieces of personal information

  • Request deletion of personal information

  • Request correction of inaccurate information

  • Opt out of the “sale” or “sharing” of personal information (as defined by California law)

To exercise your rights, contact us at: mama@irreverentmother.com

We will verify your identity before responding to requests.

We will not discriminate against you for exercising your privacy rights.

10. DO NOT SELL OR SHARE

Under California law, certain targeted advertising practices may be considered “sharing” personal information.

If you would like to opt out of the sharing of your personal information for cross-context behavioral advertising, you may contact us at mama@irreverentmother.com or opt out directly on our Privacy Choices page.

You may also control cookies and tracking technologies through your browser settings.

We recognize Global Privacy Control (GPC) signals where required by applicable law and treat such signals as a request to opt out of the sale or sharing of personal information for the browser or device sending the signal.

11. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet is 100% secure.

12. CHILDREN’S PRIVACY

Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13.

13. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

14. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. The updated version will be indicated by the “Last Updated” date.

15. CONTACT US

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Irreverent Mother
Email: mama@irreverentmother.com
Address: 12605 Ventura Blvd #1074, Studio City, CA 91604